How To Start A Life Coaching Business


I don’t know about you but I’m kind of obsessed with the coaching industry. I’ve experienced first-hand the incredible transformation it provides and I’ve seen my clients achieve amazing things they didn’t think they could. It’s pretty freaking amazing.

If you want to start a life coaching business of your own, now is the perfect time. No, the market isn’t too saturated. And yes, you totally have what it takes to become a coach if that’s what’s in your heart.

In this post, I’m sharing with you the step-by-step process for starting your life coaching business.

Establish Your Coaching Skills

The coaching industry is unregulated. Meaning it is not required that you take a training or get certified in order to become a life coach but you absolutely can if you want to.

All you really need in order to coach someone is to have been where they are right now and have knowledge and experience under your belt that you can use to help them get to where they want to be.

So if you’ve overcome some type of obstacle or problem then you can help someone else navigate that and get to the other side as well and achieve similar results and transformations as you.

In order to become a life coach, you don’t need to be this perfect human being. You just need to be a few steps ahead of your ideal client in order to help them achieve results.

So don’t let the fear of needing to get trained or certified hold you back from starting your life coaching business.

If the desire is in your heart, trust me you already have what it takes to start your coaching business.  

Get Clear On Your Niche

Clarity around your coaching niche is one of the most important elements of your coaching business. It’s vital that your niche is super specific.

Being a generic life coach is great but you’ll have a way easier time attracting and booking clients if you are focusing on just one specific thing.

People typically choose to work with coaches because they need help solving a specific problem and will likely choose to work with a coach that specializes in solving that problem rather than a generic life coach.

Start by getting crystal clear on who your ideal client is. Think of your ideal client as this character that represents the type of client you ideally want to work with.

You have to really know and understand them like you know your best friend. More specifically, you need to really understand their pain points and what they’re most struggling with right now.

I help my clients craft their perfect elevator pitch, which is basically a powerful sentence that clearly articulates who you are, who you help, and what you help them with.

Here are some examples of elevator pitches with specific coaching niches:

  • I’m a life coach who helps new moms make a smooth transition into motherhood.

  • I’m a life coach who helps women establish their worth in order to attract more money into their lives.

  • I’m a life coach who helps high-vibe women attract their soulmate.

  • I’m a life coach who helps career women in high-stress corporate jobs incorporate more self-care and cultivate a work/life balance.

Do you see what I mean? Each of these niches is powerful and specific.  

The more specific you can get with who you help and what you help them with, the more success you’ll have in your business. Don’t move forward until you’ve really nailed down this step.

Related: How to Attract Your Dream Clients

Create A Highly Valuable Coaching Program

One of the wonderful things about becoming a life coach is that you can offer so many different offerings and monetize your brand in a variety of ways.

There is 1:1 coaching, group coaching, masterminds, online courses, ebooks, affiliate marketing. The list goes on.

I always recommend my clients to start with 1:1 coaching as it is the easiest and fastest way to fill up your calendar with clients when you’re just starting out because you don’t need a huge audience to be able to do so. You can expand into other things later down the line once you have a bigger audience.  

There are an endless number of ways you can go about creating a highly valuable coaching program.

One approach is to create a curriculum-based coaching program, which is similar to teaching a class only you’re taking one person at a time through it.

With this approach, you’d plan out specific material that you deem as necessary to help your clients achieve the results they want to achieve.

Then there’s more traditional life coaching, which is completely tailored to the client. You’d simply set goals with them in the beginning of working together and in each session you’d work on getting them closer and closer to their goals.

It’s really up to you what route you take. There is no right or wrong.

One of the things I recommend, however, no matter which approach you take is to get really clear on what problem you’re helping the clients solve and what end goal you’re helping them achieve.

What will their life look like at the end of your program? What will be different? What will they be able to be or do at the end? What will they have at the end that they don’t have right now?

It is crucial that you get clear on these things and communicate them to your audience especially on your sales pages because those end results are what the client cares about the most.

Lastly, put a price on your coaching program that feels 100% aligned. You can check out more of my pricing tips and strategies right here if you need more help with that.

Related: How to Create an Irresistible Coaching Program

Build Your Beautiful Brand

Once you have that clarity down, now it’s time to start building your beautiful life coaching personal brand.

For the visual aspects of your brand, the key things you need to select are your fonts, colors, and any other signature graphic elements that you want to use in your business.

These have to be things that you absolutely love because you’re going to be seeing them a lot and they have to be visuals that will attract your ideal clients.

The visual aspects of your brand, however, are only one piece of the puzzle. You also need to get clear about the heart and soul of your coaching business. What change are you trying to create in the world? What’s your mission? Why do you even want to start this life coaching business in the first place?

Next, you start to bring your brand to life by building your website. I recommend using WordPress, Bluehost, and the Divi theme. It’s what I use to create my website and get tons of compliments on it. (Side note: You can check out my website tips blog post and my business tools post if you need help with the technical side of things.)

Related: 9 Personal Branding Tips For New & Aspiring Entrepreneurs

Create A Marketing Plan

If you build a coaching business, I promise you the clients will NOT come. Many new entrepreneurs get really excited about launching their coaching business (or any business for that matter) and think that just by launching a pretty website suddenly all the clients will start rolling in. WRONG.

That’s not at all how running an online business works. You have to have a clear marketing plan in place.

The key element of any marketing plan is delivering free highly valuable content consistently. The keywords here being valuable and consistent.

Your free content should be so good it keeps people coming back for more. This is one of the things that I teach my clients how to do. Creating content is my jam. I’ve written content for major magazines, online publications, and even Fortune 500 brands so I know what I’m talking about here.

The main piece of free content you want to create is a lead magnet. A lead magnet (also known as a freebie, opt in offer, etc.) is just a piece of content that you give away in exchange for someone’s email address. This can be an ebook, a tutorial, a training, etc. Feel free to get creative.

Once people are added to your email list, you’re then able to stay in regular touch with them and continue to share more value with them thus nurturing a relationship and establishing your trust, like, and know factor.

Other ways to deliver free content include blogging, posting on social media, doing Facebook lives, offering free trainings, or hosting a live webinar. The possibilities are endless.

The marketing method I teach and recommend my clients to start off with is blogging and posting their content on Pinterest. This is the easiest and fastest way to get lots of traffic to your website.

*Some of the links on this page are affiliate links. That means I receive a small commission when you purchase through the link. There’s no additional cost for you. I only recommend things that I use and love!

If you’re interested in working together to launch your life coaching business, learn more about my coaching offerings.

Jessica Estrada