21 Easy Marketing Ideas For Growing Your Online Business
As a spiritual business coach, one of the things I hear new entrepreneurs struggle with the most is marketing. They know they have an amazing offer to share with people but they just don’t know how to get it in front of their ideal clients. The good news is that there are so many ways to market your online business that are actually fun and easy.
Here are my 21 favorite easy marketing ideas for growing your online business!
1. Create A Beautiful Website
Your website is like your storefront. Make sure it’s visually attractive and makes you look like a pro. I love and recommend using Bluehost and the Divi theme by Elegant Themes. With those two tools, you’re able to create a really beautiful website that attracts dream clients very easily.
2. Implement SEO Strategies
In order for your site to rank on Google and make it super easy for dream clients to find you, you need to sprinkle your website with the right keywords that they are searching for. For example, if you’re a business coach, make sure the words business coach are all over your site.
3. Offer Free Consultations
Offering free mini consultations is a great way to not only practice your selling skills but also give people an opportunity to connect with you. Sales is all about trust and that 1:1 time helps build that trust very quickly. Side note: If you’re interested in working with me to launch your dream online business, you can apply for a free consultation with me right here.
4. Host A Free Webinar Or Masterclass
People love free webinars and masterclasses because they know that they are typically jam-packed with valuable content. Hosting one of your own helps establish you as the expert and will leave people wanting to learn more from you.
5. Use Pinterest
Pinterest is an absolute game-changer when it comes to marketing and growing your online business. It’s helped me grow my tribe really quickly and easily. I hit my first 5,000 email subscribers in less than 6 months of launching my business, which is pretty wild. Instead of you having to hunt your dream clients down, using Pinterest they find you. PRO TIP: It’s all about using the right keywords.
6. Create A Lead Magnet
Creating a lead magnet like a pdf workbook filled with content your dream clients will love is a great way to not only grow your email list but also deliver value, establish you as the expert, and give new subscribers a little taste of how you can help them. You can create a beautiful landing page to promote your lead magnet using Leadpages.
7. Start An Email List
If you don’t already have an email list for your online business, get on it ASAP! It is absolutely crucial. Your email list allows you to stay in regular touch with the people that have expressed interest in your work. With your emails, you can nurture the relationship with them and lead them further down your sales path. I use Converkit and highly recommend it.
8. Start Your Own Facebook Group
Creating your own online community like a Facebook group is a great way to grow and market your online business. You can share exclusive content with your members, answer questions, and nurture that relationship with them.
9. Join Other Facebook Groups
Sharing in other Facebook groups where your ideal client is hanging out in is another great way to grow your tribe online but be very careful with this. Check the rules of each group to see if they allow promotion. Even if they do allow it, make sure you are always leading with value. In business, it’s all about the giving.
10. Post On Instagram
Instagram is another great tool for marketing your business. If you’re posting photos, do some hashtag research and use ones that you know your ideal client is also using and searching through. Instagram stories is also MAJOR. People love them so the more you show up and share value on stories, the easier it will be to attract dream clients. By the way, are you following me on Instagram yet? I share tons of biz-building tips over there too!
11. Share Your Services With Your Network
A great place to start to market your business is with the people you already know. This can be colleagues, family, and friends. You never know who might be in need of your service or be able to refer you to someone who does. Use your existing network! Don’t be afraid to put yourself out there. Being an entrepreneur is all about stepping outside your comfort zone.
12. Write Guest Posts
Guest posting is a great way to expand your reach and get in front of lots of new people. Find websites that you know your ideal client is already reading. Then reach out to the editors and pitch them ideas that are aligned with the type of content they already write.
13. Create Videos
Videos are king these days. People LOVE them. Whether it’s a video training, a Facebook live, or a pre-recorded video, videos will help your business grow quickly because they establish your like, trust, and know factor. And the more people feel like they know you, the more likely they are to become paying clients.
14. Ask For Referrals
In my first business as a freelance writer and editor, all of my clients came through referrals and I had a full-time thriving business for 5+ years. Now, I’m not suggesting you rely only on this form of marketing because it can take a while to build up but it is super powerful. Most people will often go with a product or service that someone they know recommends to them rather than spending hours and hours researching it themselves.
15. Run A Facebook Ad
Running a Facebook ad is another great way to reach new people with a small budget. It is pretty complex, however, and I do recommend you take a course or consult with an expert before you give it a go.
16. Automated Emails
Writing an automated email sequence means you’re able to nurture your relationship with your new subscribers on autopilot. You write the series of emails first, set it up in your email marketing system (I love and use Convertkit!) and then viola! You’re all set.
17. Consistently Deliver Value
The #1 thing that will skyrocket your business is constantly and consistently delivering value to your audience. The more you show up for them and share lots of amazing things with them—all for free— the more success you’ll have.
18. Write Blog Posts
That said, writing blog posts is one of the many ways you can share value with your audience. When it comes to blogging, always aim for quality over quantity. You want every single blog post to blow them away. They should be packed with useful tips that your dream clients will be so excited to read.
If you have a friend or peer that has a similar audience as you, reach out and talk to them about collaborating on something fun. This way, you introduce them to your audience and you also have the opportunity to get in front of their audience.
20. Work With Pro Bono Clients
Offering your services for FREE is a great way to start building up your experience and your confidence and also get some fantastic testimonials. Social proof is a super powerful marketing tool. The more people see that you’ve worked with people that are just like them and were able to help them achieve incredible results, the more they will want to work with you.
21. Create A Branded Email Signature
This one seems super obvious and simple but it’s an easy way to get your business in front of the people you’re already connecting with. Be sure to include your title, all your relevant links, and even a tagline that shares a little bit about what you do to make it enticing.
*Some of the links on this page are affiliate links. That means I receive a small commission when you purchase through the link. There’s no additional cost for you. I only recommend things that I use and love!