How To Attract Your Dream Clients
Attracting dream clients is often one of the most difficult challenges new entrepreneurs face. You get really excited to launch your business. You set up a dreamy website. You create a signature offer. You share your services on social media. Then all you hear are crickets.
You’re left wondering where the heck your dream clients are and why they’re not showing up. Does that sound like you right now? Don’t worry, babe. I’ve got you. In this post, I want to share with you my top tips for attracting your dream clients easily and consistently.
Know Your Ideal Client Like You Know Your BFF
In order to attract your soulmate clients, you need to have super clear clarity about who your ideal client is and what she’s all about. A vague and general idea of who she is isn’t going to cut it. You have to actually take the time to write it out.
Who is she?
Where is she at in her life right now?
What is she struggling with?
What are her big goals and dreams?
This is super important. The success of your business relies so heavily on knowing your ideal client and understanding her needs, frustrations, and desires.
Create An Offer That Solves Your Dream Client’s Problem
Now that you know ideal client, you can craft an irresistible signature offer that will be a solution to the main problem she’s struggling with right now. People don’t buy what you sell. They buy solutions to their problems. So putting out any offer just because it sounds fun or cool doesn’t necessarily mean that it is something that your dream client needs or is willing to invest in. Focus your signature offer on providing a solution to your dream client’s main problem and you are GOLDEN.
For example, my ideal client knows she wants to start her own online business so she can do work that she is super passionate about, make a positive impact in people lives, and create freedom in her life. Her problem is that she just doesn’t know exactly what steps she needs to take in order to make that happen.
Create Amazing Content For Your Dream Client
In order to attract your dream clients, you need to be consistently creating value-packed content. You can deliver valuable content in many different ways such as blog posts, newsletters, webinars, free trainings, and social media posts.
One of the most powerful and effective ways to deliver value to your ideal clients is by creating a lead magnet. A lead magnet is just a free piece of content that you gift someone when they sign up for your email list. Make sure your lead magnet is directly aligned with the service you offer. It should serve as a little appetizer giving your new subscriber a little taste of what you’re all about and how you can help them.
Build A Beautiful Brand That Evokes Emotion
In order to attract your dream clients, you need to establish a beautiful brand that evokes emotion. Emotions are what guides most of our buying decisions. Yes, obviously, there is some logical thinking involved but really what gets people to say yes to working with you is how you make them feel. Powerful emotion-filled branding is what is going to draw your dream clients in like bees to honey.
So think about how you want your brand to make your dream client feel and then build your beautiful brand based on those core emotions. So if you want your dream clients to feel inspired and empowered choose fonts, colors, photographs, and write copy that conveys those emotions.
Write Powerful Copy From The Heart
I can’t stress this enough: The success of your business relies on how well you can communicate with your dream clients. You can be the best in the world at what you do, but if you can’t communicate effectively and powerfully, you’re really going to struggle to see success. This is exactly why I place such a strong focus on communication and writing copy in my coaching.
I go way more in depth with my 1:1 coaching clients with all my writing secrets for writing copy that connects and attracts dream clients. But, as a starting point, you can begin to write powerful copy by just being authentic and vulnerable and writing how you talk. This will help your dream clients get to know you, trust you, and connect with you.
Market, Market, Market
If you’re struggling to book your dream clients, it might be because you’re not marketing your services enough. I know that as a new entrepreneur, sales can feel very uncomfortable but it is an absolutely essential part of your business. You have to sell and market your business in order to attract your dream clients.
So shift your perspective on sales right now. Selling is serving. It’s not about you. It’s about serving your dream clients. They are out there. They have a problem and you have the perfect solution for them. It is your job to put yourself out there so they can find you and sign up to work with you.
I suggest making it a daily habit to do at least one or two marketing things in your business every single day. This can mean hosting a free webinar, creating a lead magnet, sending out a newsletter, writing a blog post, or sharing your message on social media. If you’re constantly doing things in your business that are going to put you and your services in front your dream clients, I promise your dream clients will show up.
Post Your Content On Pinterest
I’ve said it before and I’ll say it again. Pinterest is an absolute game-changer when it comes to attracting your dream clients. If you’re not already using Pinterest to market and grow your business, get on it ASAP.
It’s helped me grow my tribe and my business super quickly and I know it’ll do the same for you. It’s all about implementing the right strategy, which I teach my 1:1 clients how to implement. Once it’s all set up, you’ll start to see a consistent stream of dream clients join your email list. It’s going to blow your mind. Seriously.
Offer Complimentary Consultations
Offering complimentary consultations is a great way to draw your ideal clients closer to you. When someone invests a big chunk of money, they need to feel 100% sure about their decision and having a 1:1 conversation beforehand is going to make such a big difference.
Also, these complimentary consultations are not just about them getting to know you. They’re also about you getting to know them and making sure they are in fact someone you want to work with. It’s not about waiting for someone to choose you. You are also choosing the client.
I’m personally very selective about the women I work with. I only want to work with women who are fully committed to launching and growing their online business and are ready to invest in themselves because I know they are the ones that get the most amazing results.
I also suggest having them fill out a questionnaire before the call so you can qualify them. You can see an example of my complimentary consultation application right here. (Please do not fill out unless you’re serious about working together.).
Get Your Energy Ready To Receive Dream Clients
Okay, now let’s get a little woo woo and talk about the energetic side of attracting and manifesting dream clients. If you’ve been following me for awhile, you know that in my work with 1:1 coaching clients, I don’t just cover the business strategy.
Yes, obviously, the business strategy and taking the action is important, but in order to attract your dream clients, you also need to be in energetic alignment with receiving them.
This means that you need to feel ready and worthy of receiving clients. You need to feel grounded in your business and have unshakable confidence in yourself and your services. Your energy is such a huge aspect of running a successful business. That’s exactly why I go in depth with it with my clients. It’s what makes all the difference.